(DOWNLOAD) "Get Scrappy" by Michelle Fitzgerald # Book PDF Kindle ePub Free

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eBook details

• Title: Get Scrappy
• Author : Michelle Fitzgerald
• Release Date : January 30, 2011
• Genre: Business & Personal Finance,Books,
• Pages : * pages
• Size : 1587 KB

Description

Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of a business plan. In a three-step process, Get Scrappy breaks down how to create meaningful, brief marketing plans, outlines the tools and resources available to getting it done and describes how to leverage Marketing to learn more about your business.Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.Do more on less. GET SCRAPPY.*Contributing authors includes individuals from ExactTarget, Hubspot, iLoop Mobile, Swanberg Associates, Communicate Value and the David Marketing Group.

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